The Death Of The Agency Model: How Marketers Can Adapt

I’ve never carried a sales quota, but I’ve sat in on enough sales meetings to know that many of them can be a waste of time. In an effort to quickly qualify prospective customers, junior sales reps often rely on on a prescribed sales methodology that steamrolls prospects with a series of questions that reveal […]

Freelancers often find themselves facing the challenging situation of dealing with clients who are not paying promptly. Late payments can disrupt cash flow, create financial stress and strain the freelancer-client relationship. Having learned many of these lessons the hard way, here are some of my tips on effective strategies for managing clients who are not […]

COVID-19 presents enormous challenges for marketing and communications professionals. While there is enormous pressure to maintain business as usual, it can be a struggle to position brands during this national emergency properly. The frustration levels of journalists are rising, many vocally complaining about the number of irrelevant, if not inappropriate pitches flooding inboxes. In this interactive session, Communications in the Wake of Covid-19, we discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.

It’s human nature that people want to do their best work for the people they like the most. While we all strive for professionalism, marketing agencies will go the extra mile or even absorb fees or expenses for clients they feel more deeply connected to or invested in. As a client, there are simple things […]