HR and communications strategies to navigate the pandemic

Pitching your business to job-seekers in 3-minutes (or less).  A stage. A microphone. 3 minutes. If that’s all you had to capture the interest of a room full of job-seekers – a captive audience who have come here specifically to learn about your company – what would you say? How do you stand out? The […]

On September, 17 2018, I attended the Growth Stacking Summit, hosted by Dan Martell, who has successfully exited 3 companies and invested in over 40 startups. The audience was filled with 80+ startup founders in attendance ranging from pre-revenue to multi-million dollars in Monthly Recurring Revenue (MRR). We all were immersed in an Intensive 9 […]

COVID-19 presents enormous challenges for marketing and communications professionals. While there is enormous pressure to maintain business as usual, it can be a struggle to position brands during this national emergency properly. The frustration levels of journalists are rising, many vocally complaining about the number of irrelevant, if not inappropriate pitches flooding inboxes. In this interactive session, Communications in the Wake of Covid-19, we discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.

I’ve never carried a sales quota, but I’ve sat in on enough sales meetings to know that many of them can be a waste of time. In an effort to quickly qualify prospective customers, junior sales reps often rely on on a prescribed sales methodology that steamrolls prospects with a series of questions that reveal […]