HR and communications strategies to navigate the pandemic

COVID-19 presents enormous challenges for marketing and communications professionals. While there is enormous pressure to maintain business as usual, it can be a struggle to position brands during this national emergency properly. The frustration levels of journalists are rising, many vocally complaining about the number of irrelevant, if not inappropriate pitches flooding inboxes. In this interactive session, Communications in the Wake of Covid-19, we discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.

Dear Canada,  Hey! It’s been a while since we were together and I’ve been meaning to reach out. You see, I’m asked all the time about what it was like to move from New York and live in Waterloo, Ontario (located approximately an hour from Toronto, ON) for three years. You’d think even though our […]

Stories hold the power to connect, communicate and compel people to act. But crafting and telling stories that resonate requires a delicate balance of art and science.

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