HR and communications strategies to navigate the pandemic

Dear Canada,  Hey! It’s been a while since we were together and I’ve been meaning to reach out. You see, I’m asked all the time about what it was like to move from New York and live in Waterloo, Ontario (located approximately an hour from Toronto, ON) for three years. You’d think even though our […]

Hone your media skills and prepare for your next big event.

Why it's critical to keep your crisis comms...

I’ve never carried a sales quota, but I’ve sat in on enough sales meetings to know that many of them can be a waste of time. In an effort to quickly qualify prospective customers, junior sales reps often rely on on a prescribed sales methodology that steamrolls prospects with a series of questions that reveal […]