HR and communications strategies to navigate the pandemic

Being seen as a thought leader and a go-to expert in your industry is a powerful tool for your career and your business.

COVID-19 presents enormous challenges for marketing and communications professionals. While there is enormous pressure to maintain business as usual, it can be a struggle to position brands during this national emergency properly. The frustration levels of journalists are rising, many vocally complaining about the number of irrelevant, if not inappropriate pitches flooding inboxes. In this interactive session, Communications in the Wake of Covid-19, we discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.

As a client, there are simple things you can do to get on your agency’s A-list and, in turn, get the most value out of your agency relationship.

Why it's critical to keep your crisis comms...