COVID-19 presents enormous challenges for marketing and communications professionals. While there is enormous pressure to maintain business as usual, it can be a struggle to position brands during this national emergency properly. The frustration levels of journalists are rising, many vocally complaining about the number of irrelevant, if not inappropriate pitches flooding inboxes. In this interactive session, Communications in the Wake of Covid-19, we discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.
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Maybe you have a startup idea and your friends and family are encouraging you to consider participating in a business incubator. The number of business incubators has grown in the past few decades, and for good reason — they work! However, business incubation experience can vary substantially for new businesses seeking such services. Click here […]
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It’s human nature that people want to do their best work for the people they like the most. While we all strive for professionalism, marketing agencies will go the extra mile or even absorb fees or expenses for clients they feel more deeply connected to or invested in. As a client, there are simple things […]
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Freelance marketers often face the challenge of finding and retaining quality clients to help build a successful and sustainable business. One crucial aspect of this process is screening prospective clients to ensure a mutually beneficial working relationship. While securing new clients is essential for growth, it’s equally important to be vigilant and identify potential red […]
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