Media Training 101

If seeing is believing, then a great demo is the key to winning the hearts and minds of your audience.

COVID-19 presents enormous challenges for marketing and communications professionals. While there is enormous pressure to maintain business as usual, it can be a struggle to position brands during this national emergency properly. The frustration levels of journalists are rising, many vocally complaining about the number of irrelevant, if not inappropriate pitches flooding inboxes. In this interactive session, Communications in the Wake of Covid-19, we discussed PR and Client management strategies, as well as offer practical advice on steps Marketing and PR professionals should take to manage the news and content pipeline during these unprecedented times.

I’ve never carried a sales quota, but I’ve sat in on enough sales meetings to know that many of them can be a waste of time. In an effort to quickly qualify prospective customers, junior sales reps often rely on on a prescribed sales methodology that steamrolls prospects with a series of questions that reveal […]

The value of the agency experience has tremendous value wherever you go next. But it's time to evolve.