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Elaine Underwood

Elaine Underwood

Elaine’s extensive communications background covers all the major marketing platforms.

After an early stop as an advertising copywriter at Grey Advertising in New York City, Elaine became a business journalist, interviewing entrepreneurs and business leaders for Adweek Magazines, The New York Times and other publications. Inspired by these executives’ achievements, Elaine left the media world for the corporate one, working as an account director at some of the United States’ top branding agencies, where she worked with consumer-products, banking and tech companies. Now, as a marketing communications and public-relations consultant, Elaine brings together all the elements of her career, advising marketers on how to reach people through social, earned and owned media opportunities. Recent clients have included Toptal, Bond Brand Loyalty, Princess Cruises, No Kid Hungry, Alex and Ani, lululemon, Virgin Mega and Viralstyle. She still keeps up her writing skills by creating content for brands, such as Virgin Australia, Walmart and Chase Bank, via the custom publishing arms of the Wall Street Journal, NBC Universal and Time Inc.